citizen engagement

Members have long included short polling questions in their regular newsletters or on their websites, and some even pose questions on Facebook or Twitter. Rep. Randy Forbes (R-VA), however, is taking a slightly different approach. Rather than tacking on a polling question to a much larger email newsletter—almost as an afterthought—he created a cleverly branded regular poll of his constituents called the “instaPoll.”

I recently made an historic discovery regarding what is probably the first system to track relationships between Members of Congress and organizations that seek to influence them. Any grassroots or government relations professional knows that it is essential to have an understanding of Congress, and one of the best ways to do this is to set up a customer relationship management (CRM) system to track relationships between supporters and legislators. The tools also are used to note important characteristics or interests of the legislator that may either connect him to your cause, track meeting discussions, and note follow-up actions.

When communicating with congressional offices, the most pressing question used to be: are email or postal messages more effective? While each has its advantages, congressional staff view them equally. The more important question is: are the messages personalized?

Managing high volumes of constituent calls is a challenge for many congressional offices, but the office of Senator Jeff Bingaman (D-NM) is taking matters into its own hands to help New Mexicans get their answer when they first call the office.

Got about a minute? See how communicating with Congress changed over the past 50 years.

Today, CMF and the Partnership released a new survey of congressional staff which reveals that they believe constituents have far more influence on undecided lawmakers than lobbyists. If you listen to the media, the pundits, or the general public, however, you might think lobbyists are at the top of the heap. But our research shows this is not the case.

Members of Congress and their staffs have gotten used to a world where a constituent writes a postal letter or e-mail or calls the office and the office responds in written form to the citizen's concerns. One of the challenges that social media creates for congressional offices is that they can no longer just wait for constituent communication to come to them. They now need to monitor external sources to capture it all.

The last few years have seen an explosion in interest in advocacy, and that is generally a good thing. A CMF survey of citizens found that 44% of adult Americans had contacted Congress within the last five years. While this increased interest in exercising constitutional rights has value, one must keep in mind there is such a thing as 'bad advocacy.'

Clay Johnson, formerly of the Sunlight Foundation, wrote in his blog last week that "online petitions are a sham." He even used some of our data about congressional mail volumes to help make his point. While I think that he makes some really keen observations and puts his finger on some of the key challenges, not all online advocacy is the same.

In the third installment of "Inside the Hill", congressional staff discuss the different uses and advantages of Twitter.