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When it comes to technology and tactics, political campaigns are often the laboratories for advocacy campaigns. What was tested in November’s election is often translated into grassroots strategies after the Congress is sworn in. So what are those lessons and how can you apply them to YOUR advocacy campaign? That was the subject of the most recent 2012 Advocacy Leaders Network (ALN) workshop entitled “Learning the Lessons of Campaign 2012 and Transforming Them to an Advocacy World.”

The final of four workshops in the 2012 Advocacy Leaders Network (ALN) series will be held next Friday, September 21. The fourth workshop, “Learning the Lessons of Campaign 2012 and Transforming them to an Advocacy World,” will discuss how to apply campaign tactics to your advocacy efforts – all aimed at senior advocacy, government affairs, and public relations professionals. ALN is hosted by the Congressional Management Foundation, as part of its Partnership for a More Perfect Union, which seeks to enhance communications, understanding, and the relationship between citizens and Congress. It is sponsored by Beekeeper Group, Bloomberg Government, and Verizon.

When used correctly, online communications can be remarkably effective in fostering increased citizen engagement with politics and policy. Through our own research, we have found that online town hall meetings have the potential to be a powerful tool for strengthening the relationship between Members and their constituents.

Offices now have an extra 2 weeks to finish any last minute changes to their websites. Evaluations will begin June 15! To help you prepare, we have compiled an extensive FAQ.

In the seventh installment of 'Inside the Hill', congressional staff and Congressman Honda discuss how they use and manage online communications.

In the fourth installment of "Inside the Hill", Members of Congress and congressional staff discuss how citizens' voices are heard on Capitol Hill.

For some congressional offices, the default use for new communication avenues is as just another place to post the office's press releases. We saw it when blogs became popular, and the same has been true with Twitter and social networking sites like MySpace and Facebook. But it's not the most effective use of those resources.