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Learning the Lessons of Campaign 2012 and Applying Them to Your Advocacy Campaign

When it comes to technology and tactics, political campaigns are often the laboratories for advocacy campaigns. What was tested in November’s election is often translated into grassroots strategies after the Congress is sworn in. So what are those lessons and how can you apply them to YOUR advocacy campaign? That was the subject of the most recent 2012 Advocacy Leaders Network (ALN) workshop entitled “Learning the Lessons of Campaign 2012 and Transforming Them to an Advocacy World.”

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You’re Invited to the Final Advocacy Leaders Network Workshop September 21

The final of four workshops in the 2012 Advocacy Leaders Network (ALN) series will be held next Friday, September 21. The fourth workshop, “Learning the Lessons of Campaign 2012 and Transforming them to an Advocacy World,” will discuss how to apply campaign tactics to your advocacy efforts – all aimed at senior advocacy, government affairs, and public relations professionals. ALN is hosted by the Congressional Management Foundation, as part of its Partnership for a More Perfect Union, which seeks to enhance communications, understanding, and the relationship between citizens and Congress. It is sponsored by Beekeeper Group, Bloomberg Government, and Verizon.

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Social Media Requires New Metrics for Measuring Success

I'll admit it, I was a bit slow to "get" social media. Intellectually, I understood the viral and interconnected nature of the media. But I was schooled in mainstream media. When I started in radio we still spun records and spliced tape with a razor blade. I read the articles and heard the mantra: it's not simply the number of your followers that count on Twitter, but who is following you, and how much influence they have. This lesson hit home for me during a recent trip to San Francisco.

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A #Townhall for a New Age

When used correctly, online communications can be remarkably effective in fostering increased citizen engagement with politics and policy. Through our own research, we have found that online town hall meetings have the potential to be a powerful tool for strengthening the relationship between Members and their constituents.

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Inside the Hill: Who Handles Online Communications

In the seventh installment of 'Inside the Hill', congressional staff and Congressman Honda discuss how they use and manage online communications.

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Inside the Hill: How The Public Is Heard

In the fourth installment of "Inside the Hill", Members of Congress and congressional staff discuss how citizens' voices are heard on Capitol Hill.

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Advanced Studies: Innovative Ways to Engage Citizens

In our evaluations of congressional websites we found that there is a digital divide in Congress (PDF), with 'A' and 'F' being the two most common letter grades. While we will continue to cover the basics, we also want to highlight a few new and innovative ways Members of Congress are engaging citizens in the 112th Congress.

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Coming soon: 112th Congress Gold Mouse evaluations

As Hollywood prepares for the Oscars, Congress is gearing up to compete for a different prize: the Gold Mouse Awards. They are awarded to the Members of Congress who best use the Internet to more effectively communicate with and serve citizens. Preparations have already begun for the evaluations to start this summer!

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