As we mentioned last week, our Gold Mouse Award researchers have their jobs cut out for them, reviewing 92 criteria for each of the 538 Member office sites (there were three vacant seats). (Review our detailed methodology here in PDF.) Needless to say, it stands out when an office is doing something online that others are not. That’s why we wanted to highlight these features – they may not seem innovative by some standards, but their novelty on the Hill is worth sharing in the hope that other offices get creative and inspired in their own communications with constituents.

Last summer, as CMF combed through 618 congressional websites to identify the Gold Mouse Award winners, our researchers kept an eye out for innovative features that we weren’t seeing on other congressional sites, or features that were being done particularly well. They don’t guarantee you an award – you must have the underlying content and timeliness we look for – but they certainly don’t hurt.

How do you illustrate the myriad ways your organization impacts a particular congressional district? Asset mapping is a hot topic and the subject of our most recent Advocacy Leaders Network workshop. Following are four takeaways about mapping your organization’s assets.