For congressional offices looking to improve their online communications, one of the biggest challenges can be deciding what information to put on your website, or what's most important. We find that it can be helpful to think of the website as another district or state office which serves constituents 24 hours a day, 7 days a week. What services do your physical offices provide to constituents? What questions and concerns do they hear? Let the answers to those questions be your guide.

Senator Sheldon Whitehouse's Silver Mouse winning website illustrates this approach in action. In the section of his website devoted to constituent casework, he includes a list of the most common questions his office receives and links to resources online to answer those questions:

As we've mentioned before, with websites you don't have to re-invent the wheel. Let the examples of others and your real-world experience help guide you!