You’re Invited to the Final Advocacy Leaders Network Workshop September 21

The final of four workshops in the 2012 Advocacy Leaders Network (ALN) series will be held next Friday, September 21. The fourth workshop, “Learning the Lessons of Campaign 2012 and Transforming them to an Advocacy World,” will discuss how to apply campaign tactics to your advocacy efforts – all aimed at senior advocacy, government affairs, and public relations professionals. ALN is hosted by the Congressional Management Foundation, as part of its Partnership for a More Perfect Union, which seeks to enhance communications, understanding, and the relationship between citizens and Congress. It is sponsored by Beekeeper Group, Bloomberg Government, and Verizon.

Program Details

In the last few campaign cycles, we’ve seen it all. And not so curiously, we have also seen a rise in the social media usage from both parties as a means of attracting and widening voter-audiences, especially in the realm of micro-targeting. Outreach has reached new heights in the form of apps, emails, statuses, tweets – you name it, they’ve done it. And when we think about it, political campaigns are really the largest grassroots movements out there, and they raise millions in just a matter of weeks. So, there has to be some validity to these methods, right?

Which brings us to our topic for the final workshop: how can smaller organizations utilize these mediums to improve their already existing stakeholder engagements, and how can they build new ones with these methods? The speakers will discuss how exactly to go about implementing a social media strategy that works for your organization – even if you don’t draw in as much as either political candidate.

Registration

For more information about this workshop, including a list of speakers and how to register, please visit: http://advocacyleadersnetwork.com/event/September-21st-2012/ 

Special Discount

If your organization is a member of CMF’s Partnership for a More Perfect Union, please contact Vice President Susie Gorden ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) for a 50% discount on your Advocacy Leaders Network registration.