Once in a while, I have the opportunity to look in the rearview mirror at my 20-plus-year career working at organizations such as Catholic Charities USA and Goodwill Industries International as an advocacy and government affairs professional.
Identifying advocacy leaders within the network was always a headache. While local agencies had a footprint in key legislative districts, we often didn't know who within the agency (besides a ridiculously busy CEO) to contact when we needed that agency to reach out to their Member of Congress about an important issue. Furthermore, once we were lucky enough to identify the advocacy leader at the key agency, that person often lacked the existing relationship with the congressional offices and the skills to effectively engage them.